Entrada at San Marcos is aligned with two local strategic goals to reverse increasing unaffordability in the City of San Marcos. One is the City of San Marcos Strategic Housing Action Plan, which outlines the City’s goal to spur affordable housing development as well as policies to prevent displacement of existing residents. The other is the City’s Community Development – Housing Needs Assessment, which is a long-term strategy to ensure zoning policies are flexible and affordable housing is financed through public initiatives.
As the City of San Marcos has grown, it has attracted several major employers, including an H-E-B Distribution Center, an Amazon Fulfillment Center, Emerson Process Management, National Instruments. Ensuring the affordability of workforce housing is of paramount importance to the city, as rising costs are a threat to its economic development.